Content Living

Content Living

Experience the Magic

3D Rendering·Campaign Development·Print·Video production·

Down

Problem/Opportunity

We were asked by Content Living and their agency to write and produce a new TV campaign focused on the benefits of their new Scullery series of home designs.

Content Living

Strategy

Our creative strategy was to use a combination of live-action footage and 3D-animation, showing dirty dishes flying from the kitchen into the scullery, in order to convey the ‘magic of entertaining’ in a Content Living home with built-in scullery.

Content Living

Integrated campaign

We created a variety of TVC’s of different lengths for use on TV in the Perth metro area. This was supported by garage door posters at display homes plus a variety of banners for use in their digital marketing campaign.

Content Living
Content Living
Content Living
Content Living
Content Living • Image 1 Content Living • Image 2

The result

The campaign was well received with a large number of prospective home buyers visiting the Scullery series display homes.

Content Living

Haigh & Hastings

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The Children’s Garden

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WOW Furniture + Bedding

Holy WOW!

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