Iluma

The Problem/Opportunity

We were approached by a fine foods startup that wanted to channel a significant portion of their profits to support talented young women in the community to achieve the goals and dreams. We had a blank canvas – no name and no brand, just an awesome idea and some delicious mousses.

Iluma
Iluma
Iluma
Iluma

Strategy

In conjunction with the client, we settled on the name ILUMA and the tagline “Feed the Fire” to represent the noble mission of this exciting new business.

Integrated campaign

We then created the goods – branding, photography, packaging design, advertising and sales promotion campaigns, website for ILUMA Foundation and online store for ILUMA Fine Foods, plus a couple of videos.

Iluma
Iluma
Iluma
Iluma

The result

ILUMA was successfully launched at the Delish Expo held at Crown Perth on January 22 and the response from attendees was beyond awesome. ILUMA are now seeking stockists all over Perth and are completing the fitout of their new retail outlet and will soon be expanding their delectable range of petite desserts and other fine treats.

Iluma

In their own words

“Engaging Milkable has been the single most powerful decision I have made in starting ILUMA. From the outset, Milkable’s creative, professional and highly experienced team envisaged potential for ILUMA far beyond anything I would have allowed myself to believe possible. Without exaggeration, ILUMA would not exist, if not for the support of Milkable”.

Vanitha McVeigh – Founder Iluma Fine Foods

Volte

Feel the Future

View case study

BHO Interiors

Design with passion

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Fushi

You had me at sushi

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