Pic Fresh

THE PROBLEM/OPPORTUNITY

We needed to visually position the Pic Fresh fresh-packed sandwiches and salads range as being the best choice versus the not-so-fresh options like pies and sausage rolls.

Pic Fresh
Pic Fresh

Pic Fresh – Campaign strategy

Use 3D illustration to trademark and own the Think Fresh positioning and use this across the website, packaging, point of sale and in other media.

Complement the 3D illustrations with awesome food photography to add further appetite appeal.

Pic Fresh • Image 1 Pic Fresh • Image 2
Pic Fresh

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