Happy Happy Soy Boy

Problem/Opportunity

Soy milk and Milkable; it’s a match made in heaven! We were over the moon to have the opportunity to create a new soy milk brand aimed at coffee shops and other hospitality venues.

Happy Happy Soy Boy
Happy Happy Soy Boy

Strategy

We needed to ensure the new brand name, branding design and pack design clearly positioned it as a high quality, pure and natural Japanese soy milk with an edgy and fun brand character.

Happy Happy Soy Boy

Integrated Campaign

The first phase of the integrated campaign covered brand naming, branding design, TetraPak design and website design & development. The second launch phase covers social media, B2B and B2C campaigns for a multi-stage international rollout.

Happy Happy Soy Boy
Happy Happy Soy Boy
Happy Happy Soy Boy
Happy Happy Soy Boy
Happy Happy Soy Boy

The Result

The new soy milk is now being poured in Australia and New Zealand by Happy Happy baristas for their Happy Happy customers!

Happy Happy Soy Boy

In their own words

“The team at Milkable delivered a product that was unique and will stand out in the crowded FMCG marketplace. The challenges of working with an international manufacturer were never an issue for the team at Milkable. I thank them for their hard work and precision over the project.”

Lloyd Smith – Happy Happy Soy Boy

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