Methodist Ladies’ College

Methodist Ladies’ College

Students from China
卫理公会女子学院

Chinese Language Copywriting·Photography·Print design·Video production·Website·

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Problem/Opportunity 问题/机遇

In 2018, elite girls’ school Methodist Ladies’ College appointed Enrolment International (EI) as their international student enrolment consultants for the China market. Enrolment International then engaged Milkable to assist them with the creation of various Chinese language materials for their marketing of Methodist Ladies’ College to education agents, parents and students in China.

在2018年,珀斯精英女子学校—卫理公会女子学院,邀请优盟国际(EI)作为他们在中国市场的国际学生申校顾问。随后,优盟国际(EI)聘请 Milkable 协助他们制作各种中文材料,向中国的教育中介、家长和学生推广卫理公会女子学院。

Methodist Ladies’ College

Strategy 策略

Due to the fast pace of life in China, we condensed the huge amount of information in the school’s English language website into a Chinese language microsite. We also embedded the new school video, two student testimonial videos and brochure into the website. This made it easier for the very busy education agents in China to present Methodist Ladies’ College and showcase its unique location, heritage and character.

为了适应中国市场的快节奏阅读习惯,我们将学校英语官网上的大量信息浓缩成了中文微网站。我们还将重新录制的学校视频和2名在校中国留学生的访谈视频和宣传册嵌入到网站中。自此,在移动设备能够更便捷地向中国教育中介展示卫理公会女子学院,以及其得天独厚的地理位置,独特的学校魅力和特色。

School videos 学校视频

The school video was produced to convey the elite nature of Methodist Ladies’ College and showcase the unique musical talents of many of their students, while highlighting its wonderful location and benefits for international students. As an elite brand, we decided to treat the video in a way that many luxury products are marketed in China – with a uniquely feminine touch.

The two student testimonial videos are used both on the website and on WeChat, a highly popular social media platform in China with over 900 million users.

We also created a video for MLC’s Music Masterclass, a program for elite musical students from China participating in a music masterclass program under the tutelage of the MLC’s Head of Music.

制作学校视频的目的在于体现卫理公会女子学院的精英特质,展示他们许多学生独特的音乐天赋,同时突出其独特的地理位置和对国际学生教育的重视程度。作为一个以精英进行定位的品牌,我们决定以许多奢侈品在中国的销售方式来对待这段视频,并配以独特的女性触觉进行具体推广。

这2个访谈视频在网站和微信上都有使用,微信是中国最受欢迎以及普及度最高的社交媒体平台,用户超过9亿。

我们还制作了一个女子音乐大师班视频,作为邀请中国具有音乐天赋的精英学生前来参加音乐大师班项目的一部分, 该项目将全权由卫理公会女子学院音乐总监负责。

Microsite 微网站

As most people in China view websites on their mobile phones, we designed and built this responsive site to be easy for the education agents, parents and students to access key information, view videos and materials quickly.

由于大多数中国人都习惯在手机上浏览网站,因此我们设计并构建了这个响应式网站,让教育机构、家长和学生能够方便地获取关键信息,快速查看视频和其他宣传册材料。

Methodist Ladies’ College
Methodist Ladies’ College

The result 成效

The response from the agents, parents and students in China has been very positive and Enrolment International have already recruited new students for MLC in a short period of time.

中国的中介、家长和学生的反应非常积极,优盟国际(EI)已经在短时间内为卫理公会女子学院招募了新学生。

In their own words 反馈

“Milkable has been fantastic to work with on this project. They have captured the unique character of Methodist Ladies’ College for our Chinese audience.”

“Milkable在这个项目上与我们的合作十分出色。他们为我们的中国客户捕捉到了卫理公会女子学院最具特色的一面。”

Lilian Sun – Managing Director, Enrolment International

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