Scotch College

Scotch College

International Students
苏格兰学院

Chinese Language Copywriting·Photography·Video production·Website·

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Problem/Opportunity 问题/机遇

In 2018, the elite Perth boys school, Scotch College appointed Enrolment International (EI) as their International Student Enrolment consultants for the China market. Enrolment International then engaged Milkable to assist them with the creation of various Chinese language materials for their marketing of Scotch College to Education agents, parents and students in China.

在2018年,珀斯精英男子学校—苏格兰学院,邀请优盟国际(EI)作为他们在中国市场的国际学生申校顾问。随后,优盟国际(EI)聘请 Milkable 协助他们制作各种中文材料,向中国的教育中介、家长和学生推广苏格兰学院。

Scotch College

Strategy 策略

Due to the fast pace of life in China, we condensed the huge amount of information in the English language website into a Chinese language microsite. We also embedded the new school video and 2 student testimonial videos and brochure into the website. This makes it easy for the very busy education agents and China to present Scotch College and showcase its unique school heritage and character.

为了适应中国市场的快节奏阅读习惯,我们将学校英语官网上的大量信息浓缩成了中文微网站。我们还将重新录制的学校视频和2名在校中国留学生的访谈视频和宣传册嵌入到网站中。自此,在移动设备能够更便捷地向中国教育中介展示苏格兰学院, 以及其独特的学校魅力和特色。

School videos 学校视频

The school video was produced to convey the elite nature of Scotch College, showcase its unique character and heritage and highlight the benefits for international students. As an elite brand we decided to treat the video in a way that many luxury products are marketed in China.

The 2 testimonial videos are used both on the website and on WeChat which is a highly popular social media platform in China with over 900 million users.

制作学校视频的目的在于体现苏格兰学院的精英特质,展示其独特的魅力和特色,突出校方对国际学生教育的重视程度。作为一个以精英进行定位的品牌,我们决定以许多奢侈品在中国的销售方式对待这段视频。

这2个访谈视频在网站和微信上都有使用, 微信是中国最受欢迎以及普及度最高的社交媒体平台, 用户超过9亿。

Scotch College

Microsite 微网站

As most people in China view websites on their mobile phones we designed and built this responsive site to be easy for the Education agents, parents and students to access the key information and view the videos and other brochure materials quickly.

由于大多数中国人都习惯在手机上浏览网站,因此我们设计并构建了这个响应式网站,让教育机构、家长和学生能够方便地获取关键信息,快速查看视频和其他宣传册材料。

Scotch College

The result 成效

The response from the agents, parents and students in China has been very positive and Enrolment International has already recruited new students for Scotch College in a short period of time.

中国的中介、家长和学生的反应非常积极,优盟国际(EI)已经在短时间内为苏格兰学院招募了新学生。

In their own words

“Milkable has been fantastic to work with on this project for our Client Scotch College. They have captured the unique character of Scotch College for our Chinese audience.”

“Milkable 非常乐意为我们的客户苏格兰学院在这个项目上开展合作。他们为我们的中国客户捕捉到了苏格兰学院最具特色的一面。”

Lilian Sun – Managing Director, Enrolment International

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