We were stoked to develop a new strategy, brand name and logo design, packaging and action video for the Australian launch of the AEE action camera range – to compete against GoPro’s market dominance.


Creative strategy

AEE’s Chinese branding and packaging did not suit the Australian market, so we created a uniquely Aussie name and look and feel for the brand to better reflect our “Action Sports” life-style down under.

The result

ShotBox has been successfully launched as a niche better-value brand in the sector and Shotbox recently added the drone to their product range – for which we developed their new packaging design.


In their own words

“Milkable is creative, progressive and good fun to work with!”

Jake Minear, Director – Force Technology International

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