The Furniture Gallery 2018 Campaign

The Furniture Gallery 2018 Campaign

Create your dream interior

3D Animation·Campaign Development·Video production·Web design·Web development·

Down

The Furniture Gallery 2018 Campaign

Problem/Opportunity

Following on from our hugely successful branding and launch campaign in 2014, it was time for The Furniture Gallery to make the leap into e-commerce with a cutting-edge online store and world class TVC campaign.

The Furniture Gallery 2018 Campaign

Strategy

We decided to take things to a whole new level by using 3D animation to “create your dream interior”, as well as creating a superior online shopping experience.

The Furniture Gallery 2018 Campaign

3D Animation

In order to bring our surreal “dream interior” vision to life, we used 3D animation rather than live action film, modelling and animating each piece of furniture and then rendering out with photo-realistic results.

Online Store

The Furniture Gallery are renowned for their premium in-store experience, so their online store needed to reflect this; a run-of-the-mill website would not suffice. The result is a custom-built online store where beautiful photography is the main focus and the journey from browsing to checkout is smooth and enjoyable.

The Furniture Gallery 2018 Campaign
The Furniture Gallery 2018 Campaign

The Result

The response from The Furniture Gallery and their customers has been awesome.

In their own words

Thank you so much, Milkable! You really are the most talented creative team in the business and always an absolute pleasure to deal with. We couldn’t be happier with the 3D animation – it sums up The Furniture Gallery so beautifully in every way.

We are also loving our newly designed ecommerce website – it crystallises the sophistication and design focus of the brand and is everything we imagined it could be!

Sophie Langa – Director, The Furniture Gallery

Phone Jacks

Never Run Out

View case study

Methodist Ladies’ College

Students from China
卫理公会女子学院

View case study

Take5 Feedback

Instant feedback

View case study

Alright, time for a call to action

Let's make awesome together!

Say hello

Menu