United Tools

United Tools

With you all the way

Campaign Development·Video production·


The Problem/Opportunity

We were given the opportunity to create a thematic TV campaign for United Tools – Australia’s largest cooperative buying organisation with over 65 independently owned power tools retailers nationwide.

United Tools

With you all the way

We use an aspirational approach to the campaign, showing a day in the life of a United Tools tradie – a modern, switched-on guy who works smarter and enjoys a good quality of life.

We created 3 thematic TVCs in 60, 30 and 15-second, plus 15-second promotional spots for use on national TV and online.

United Tools • Image 1 United Tools • Image 2

The Result

The TVC campaign was met with unanimous praise from United Tools’ members and generated excellent results. Since the campaign broke, United Tools has added more members, giving them even more buying power.

United Tools


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