Brand style guides

At Milkable we believe that any brand design project is incomplete without a brand style guide. The brand style guide is an extremely helpful tool to ensure that a brand is consistently portrayed in every area and at every touchpoint it engages with its customers and prospects.

Our approach to Brand Style guides is simple. We believe that a brand style guide needs to be small and concise for certain brands and large and very comprehensive for other brands. 

A simple style guide for some client brands may simply cover technical details on the master logo of the brand identity, any secondary logos, mono logo treatment, colour palette, logo colour schemes, clear space, minimum size, typography, stationery for business cards, letterheads etc.

A comprehensive style guide may cover all of the above, plus many more elements of the brand identity including technical guidelines and specifications showing its use in email correspondence, print advertising, digital advertising, instore signage and marketing, vehicles and outdoor branding and websites to name just a few of the areas covered.

Each style guide is customised to suit the particular needs of the company and brand and its applications.

This style guide is then shared with the various stakeholders internally and externally including designers, architects, software designers, web designers, sign-writers etc.

The links below showcase a small range of examples of brand style guides.

Easy Weddings

Your perfect day, made easy

View case study

Proxii

Never forget

View case study

The Children’s Garden

Early Days

View case study

Tactik

Get Serious

View case study

Human Sparks

De-risking digital transformations

View case study

Lightbulb

bright Ideas

View case study

WOW Furniture + Bedding

Holy WOW!

View case study

Phone Jacks

Never Run Out

View case study

Iluma

Feed the fire

View case study

Volte

Feel the Future

View case study

SDS Group

Oracle Gold

View case study

Lauren Breen

Learning to fly

View case study

HKT Legal

Robust, unshackled, reliable

View case study

Shotbox

Life's too short

View case study

Perth Inflight Catering

Catering to your needs

View case study

Take5 Feedback

Instant feedback

View case study

Clever Starfish

Need some extra arms?

View case study

M Events & Hire

Beautiful Perth Events

View case study

Gustavino Capital

Global Deal Innovations

View case study

Fushi

You had me at sushi

View case study

Clutched

Own the night

View case study

Haigh & Hastings

Adventure time

View case study

The Furniture Gallery

Artful living

View case study

Intense Health

Focus in the moment

View case study

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