Campaign Development

When it comes to Campaign Development at Milkable we believe that irrespective of whether it's a short term tactical campaign or a long-term brand building campaign it is imperative that we ensure the various elements of the campaign are integrated to deliver a consistent brand message, positioning and brand character.

Of course, we believe in allowing creative flexibility within a campaign to maximise the effectiveness of the different media vehicles that are used but we will never sacrifice brand consistency in the campaign development process.

At Milkable we follow a best practice process when it comes campaign development. This starts with Client and Milkable agreeing the strategy and key objectives / KPI’s. The next step is creative campaign concept development and once this is approved by Client we proceed to the creation and production of all the campaign elements. In the case of TV and video including 2D and 3D animation we handle all production work in-house.

We strive for awesomeness not only in creative execution but also in terms of the effectiveness of the campaign in meeting or exceeding the campaign objectives and KPI’s.

Our creative campaign development work covers many industries for small, medium and large businesses and brands.

We often collaborate with other specialist agencies on campaign development including digital marketing agencies, inbound marketing specialists and media agencies.

The case studies below showcase a range of examples of our campaign development work and also include client feedback on their experience working with Milkable.

The Furniture Gallery 2018 Campaign

Create your dream interior

View case study

Proxii

Never forget

View case study

Tactik

Get Serious

View case study

Happy Happy Soy Boy

Get Happy!

View case study

Heritage Tanks

Built Tuff

View case study

Content Living

Experience the Magic

View case study

First Home Buyers Direct

First Time?

View case study

WOW Furniture + Bedding

Holy WOW!

View case study

Uber

Be a Friend

Uber and DrinkWise

View case study

Volte

Feel the Future

View case study

Pic Fresh

Think Fresh

View case study

Conus Noble Finance

Better business

View case study

Take5 Feedback

Instant feedback

View case study

AHG

Easy as 123

View case study

United Tools

With you all the way

View case study

Haigh & Hastings

Adventure time

View case study

The Furniture Gallery

Artful living

View case study

Pine Discount Furniture

The Furniture Revolution

View case study

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